Are you having a hard time finding hot-selling products and services online? This guide to Finding Hot Selling Products & Services, The Easy Way will show you the most up-to-date methods and techniques to choose your products and services. Picking the right product or service is easy if you understand a few basics in product and market research.
In this article, you will learn how to find great top-selling products and services the easy way. No more hunting and searching for hours to find products to put on your website, or services to offer your customers. I will cover,
Where to find your products and services
You can’t just throw any product or service upon your website and expect it to sell. You have to understand what your readers are looking for and what products or services are most likely to fit their needs.
As a website owner who recommends products and services online you want a “Hot Selling item”, so you need to do some market research to see what products and services are selling well at the current time.
The easiest way to do this is to start your research with one of the top-selling websites there is. What’s the first place you think about in this category?
It’s Amazon of course. They sell the most items in one place and they’re a trusted business, so you don’t worry about buying from them.
All my friends and most of the people I know go straight to Amazon for all their online shopping needs. It’s the first place they think about when they need a product. They can find almost everything they need in one place, so it’s very convenient for them to shop there.
This is also the reason why most retailers choose this huge eCommerce platform to sell their products online. Because of this, sales data taken from Amazon is an excellent source of demand in the online market.
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Using Amazon to find “hot selling products”
So how do you find out what the “Hot selling items” are? You go to Amazon’s Movers and shakers area. There you will find their biggest gainers in sales rank in the last twenty-four hours. They update this information hourly, so you’ll always know what products are selling well at any given time.
Say you love to cook and want to start a website about the different methods of cooking and the utensils used in those methods.
Now you’ll need to know what kitchen utensils are the best sellers, so you go to Amazon and type kitchen into the movers and shakers search box. The top 100 sellers will come up in a two-page section. It will look like this.
We are using the Mimill Mini bag sealer as an example.
Now click on a product and scroll down to the Products Details section and check the (BSR) Best Sellers Rank at the bottom of the product information area. It will look like this.
This information will tell you how well a product is selling compared to others in the same category. Notice that the Mimill mini bag sealer is rated number 3 in kitchen sealers, so this product should sell fairly well.
Now you just have to pick the products that are selling the best and you’re all set.
This method will work for any kind of product that Amazon sells.
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Using Google Trends to find products and services
Another good place to check out where the great customer services are, and the hot-selling products are is
Google Trends. Google Trends free data explorer allows you to search for a particular topic on Google. You can search interests in a topic, where it’s most searched, or what people search for in connection with it.
Google’s search algorithm is more sensitive than Bing’s or Yahoo’s, and that’s why over
5 billion Google searches are performed each day, worldwide. So with this in mind, it makes good sense to see what people are searching for online. Google Trends has millions of top-selling products and thousands of great customer services to help make your selection easier and your recommendations have some weight behind them.
I know this is going to sound kind of silly, but I’m going to use a rather obscure object for this example.
I know what you’re thinking, I’ve lost my mind and got hungry at the same time. Well, maybe I have, but that’s beside the point, ok, back to the topic.
I’m going to show you just how much information Google Trends has on donuts and how it can help you find some hot trends and a good SEO strategy too.
For example, say you’re writing an article about Donuts and you want to see where the best place to buy them is if donuts are a popular item and other ways to use donuts that you might not have thought of. Google Trends is a good place to find all this information and much more.
What I clearly see here is the way you spell your topic makes a big difference in how many searches it gets. It pays to pay attention to the way everything is spelled during a search.
This chart shows several different ideas for your article and related queries people might research, using donuts instead of a bun for a chicken sandwich. Now there’s a different idea of using donuts. This might be a great angle to include in your article, and I bet it’s one you might not have thought of on your own.
This chart also shows a popular donut shop in Detroit Michigan with a memorable shop name, this might be a great idea to add several different donut shops into your article. Wow, there are two ideas already for additional information you can add to your article, and this is only page one of five pages. I’m sure you’ll find lots more useful information on the other pages as well.
This chart shows the top five countries that purchase the most donuts. Again more useful information to add to your article.
This chart shows that you can compare your item between two or more different aspects of the product. As an example, I chose plain donuts and chocolate donuts. As you can see chocolate donuts sell a lot better than plain ones, so you might want to focus your article on chocolate donuts for a wider reader appeal.
This chart shows what part of the USA prefers chocolate donuts (shown in red), while the gray areas show the part of the country that doesn’t eat very many donuts.
This chart shows the part of the country that likes plain donuts. You can clearly see where to focus your attention and steer your article based on this information.
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Using related keywords to increase your SEO
You can also compare an item against other keywords so that you know what your SEO strategy should be.
As an example, I choose chocolate donuts versus plain donuts. It’s very clear if I want to reach the most donut lovers out there I’m going to write about chocolate donuts instead of plain ones. As my research has clearly shown that’s what is in demand as far as donuts are concerned.
You can use this strategy with many different keywords that relate to your subject to get a better understanding of what people are searching for and want in their products. As an example, you could use cream-filled donuts, powdered donuts, or nut topped donuts in your search.
This is just one example of how Google Trends can help you choose your keywords to get better SEO results and get higher rankings too.
If Google Trends has this much information on something as silly as donuts, imagine what it can do for whatever your product or customer service is, and how it will benefit your articles and be of value to your readers at the same time.
This information shows you more than you might have ever wanted to know about donuts, but it just goes to show you how thorough Google Trends algorithm really is and how much it can add to your articles, plus what direction to go in for your SEO. It also shows you what is trending on Google, so don’t hesitate to try out and use Google Trends to find great products to recommend on your website.
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The benefits of Customer Reviews
There are two major reasons why using customer reviews in your articles is so important. One reason is it gives you the opportunity to share them with potential customers. Positive reviews can be used as customer testimonials.
Did you know that 95% of consumers were more likely to buy a product or service online after reading a few positive reviews? A very simple way of adding great value to your readers is to add a rating system to your products. With this in mind, you’ll want to give all your products and services a rating of either a number or a star system. For example 1-10 or 1-5 stars.
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Using customer reviews to your advantage
Looking for inspiration?
A wonderful place to find inspiration is on product review websites. They have hundreds of customer reviews, lab test reviews, and product reviews, so why try to reinvent the wheel when it’s already been done for you. You might just as well use it to your advantage. Here’s a list of product review websites to get your readers inspired.
Are you meeting your reader’s needs?
It’s also a great idea to set up some kind of rating system for your website articles too. The bottom of your article is a good place to do this along with your request for social media shares and comments.
This allows your customers to give your articles a rating on how well they served their needs. When you receive a 4 and 5-star rating from your customers you can publish those ratings in ads to show how well you’re serving your customers. When you receive a neutral or negative review or rating this provides you with an opportunity to work with the customer to make their situation better and also shows you care about your customer’s needs. So don’t hesitate to post the bad reviews along with the good ones, your reputation will be all the better for it.
From this article, you’ve learned about the easy way to find your products and services through Amazon movers and shakers. I covered using Google Trends and the benefits of customer reviews. I talked about using related keywords to increase your SEO, and how to use customer reviews to your advantage. And I ended by showing you how to meet your reader’s needs with a rating system.
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